How SEO impacts your leads?

Every day, our team works closely with businesses to turn their websites into lead-generating machines. A great example is a Calgary-based basement development company we worked with recently. Despite offering high-quality services, their online presence didn’t reflect their capabilities. Leads were scarce, and their website rarely appeared in searches for “basement development Calgary.” 

By implementing targeted SEO strategies, including updating landing pages, creating short-form content, and optimizing their Google Ads with better negative keywords, their leads increased by 70% within six months. This blog explores how SEO transforms visibility into quality leads and explains actionable strategies to achieve similar results for your business.

How does SEO improve visibility for local businesses?
Local SEO is crucial for service-based businesses targeting specific regions. For a Calgary basement development company, appearing in searches like “basement renovation near me” or “local basement contractors” is key. Optimizing your Google My Business (GMB) listing plays a huge role here.

For example, our basement client saw a 40% rise in calls after we updated their GMB with detailed service descriptions, accurate contact information, and geotagged photos of completed projects. Additionally, customer reviews helped them rank higher in local search results, building trust and credibility.

Here are actionable local SEO tips:

• Ensure your NAP (Name, Address, Phone Number) is consistent across all platforms.
• Use location-specific keywords on landing pages, like “basement development services in Calgary.”
• Post regular updates on your GMB profile, like before-and-after photos or project highlights.
  
  

Why short-form content and landing pages go hand-in-hand?
Creating short-form content and updating landing pages is a powerful SEO combo. For example, a blog titled “5 must-haves for a perfect basement renovation” paired with an optimized landing page for basement services can attract and convert users.

Short-form content, like videos on quick tips or FAQs, answers common questions in an easily digestible format. A plumbing company might write short blogs like “how to fix a pipe burst in Calgary winters,” targeting homeowners searching for immediate solutions.

When paired with a well-optimized landing page, this content builds trust and guides users to take action, like booking a consultation. For example, after updating their landing pages with local keywords and strong CTAs, our client’s conversion rate improved by 35%.

Why is updating landing pages essential for lead growth?
Your landing pages are the first impression for many visitors, and they need to be optimized continuously. A clear call-to-action (CTA), targeted keywords, and localized content make a huge difference.

Take the case of an HVAC company that optimized their landing page with “furnace repair Calgary” and included customer testimonials. This minor adjustment resulted in a 35% higher conversion rate. Regularly updating landing pages ensures they align with current trends, customer needs, and search engine requirements.

How adjusting negative keywords improves google ads leads?
Negative keywords are critical for preventing your ads from appearing in irrelevant searches. For example, a window installation company targeting “window replacement Calgary” might exclude terms like “DIY window repair.” This prevents wasted ad spend and ensures only relevant clicks from potential leads.
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We worked with a home improvement client who added negative keywords to their Google Ads campaigns. This adjustment reduced costs by 20% and improved lead quality by filtering out unqualified traffic. It’s a simple yet effective strategy that complements SEO efforts. Adjusting negative keywords works hand-in-hand with SEO because it ensures only the most relevant traffic reaches your site.

How does SEO support seasonal businesses?
Seasonal businesses, like snow removal or furnace repair, benefit significantly from SEO by preparing ahead of time. Optimizing for keywords like “emergency snow removal Calgary” or “pre-winter furnace tune-up” ensures steady inquiries during peak seasons.
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For example, a snow removal company’s blog on “5 reasons to schedule snow removal early” attracted hundreds of local customers before winter hit, keeping them fully booked. SEO helps you stay ahead of the competition, especially when demand surges.
SEO isn’t just about rankings—it’s about making meaningful connections with potential customers. From updating landing pages to creating engaging content and refining ad strategies, every piece works together to drive better leads.

At Highpoint Studio & Media, we specialize in tailored strategies that help businesses like yours grow. Ready to take your lead generation to the next level? Reach out today to see how we can help!