How To Grow A Presence on TikTok as a Business?

TikTok has taken the world by storm in the past couple of years. All age groups and audiences are now joining in to the app. Despite having around a billion users worldwide, TikTok is also popular among business owners. 

The app does something that no other app has ever done at such a large scale, and that is offering its content up on the world stage and at many different levels. Anybody can obtain a large amount of views and traction when posting on TikTok. As a business owner, you should see this as an opportunity to reach a bigger audience. Below are three tips to get the most out of TikTok as a business.

1. Consistency is key
Contrary to popular belief, when it comes to an app like TikTok, less is certainly not more. Posting a lot is key. As a Tiktoker, you should post three to five times a day, and more if you want to. Regardless of if your content is perfect or not, the algorithm will push your content out more if you are consistent with your posting.

2. Use trends: 
Make sure to use trending sounds and videos! Here is an easy tip to adopt for your business’ TikTok videos: scroll through your For You Page and find sounds that attract a high number of views and likes. Then, save that sound and use it for your own video. The same can be said for trends. Scroll until you find a trend that you deem worth recreating in your niche.

3. Engagement
The final most important tip is to engage with your audience! If you are not engaging with your current followers, it will be hard to get through to new ones. Try to respond to dms, comments, and mentions as much as you can. You can even respond to questions about your business with a video now. This feature is one to be taken advantage of in order to increase your engagement. This will also help you build a close connection to your followers.

4. Collaborate with influencers
One of the best ways to grow your TikTok account is by collaborating with influencers in your niche. Reach out to them and see if they would be willing to collaborate on a video. This can help you reach a wider audience and gain more followers.

In addition to helping you collaborate with influencers, High Point Media can also provide you with a comprehensive TikTok growth strategy tailored specifically to your business goals. We can help you optimize your content for the TikTok algorithm, identify the best hashtags to use, and develop a consistent posting schedule to maximize your reach and engagement.

Our team of experts stays up-to-date with the latest TikTok trends and best practices, ensuring that your account is always on the cutting edge. Don't miss out on the opportunity to grow your TikTok account and reach a new audience. Contact High Point Media today to get started!

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