Which social media platforms should I take advantage of for my business?

Several social media platforms exist nowadays. Because of this, it can be difficult to find the right ones for your business. With all the different types of businesses, it is imperative to know which type of business yours falls into. Here is a list of all types of businesses that should own social media accounts, as well as which platforms they should take advantage of.

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1. E-Commerce Businesses
If you own an e-commerce business, you should be on almost all social media platforms. You can gain a deeper connection with your customers through Instagram and Facebook. You can also reach a new audience through Youtube and Pinterest, where you can share pictures and videos of your products. TikTok would likely be the best platform for e-commerce sites as it is easy to demo the products in a quick video and add a link for the customers to buy them.

2. Local Businesses
The only two platforms you do not need to be on when owning a local business are Youtube and Pinterest because the reach is too broad. However, you should most definitely be on Instagram, Facebook, and TikTok. Using hashtags on all three of these platforms will narrow your target audience. For example, you could use a hashtag for the city in which your business operates. This will ensure that your potential viewers are solely from this area. 

3. Service Businesses 
The final business type is the service type. If you are offering your services, you should be on Instagram, Facebook, Youtube, Pinterest, and TikTok. On all of these platforms, a video or picture of you demo-ing your service will bring in interested viewers. Regardless of your service type, use hashtags that will attract the right audience. You can also use Instagram Highlights and a Pinterest picture to showcase your prices, commissions, and hourly rates.

If you are struggling to determine which social media platforms are best for your business or personal brand, High Point Media can help you develop a comprehensive social media strategy. Our team of experts can guide you through the process of identifying your target audience, creating engaging content, and using the right hashtags and keywords to increase your visibility. Contact us today to learn how we can help you grow your social media presence and achieve your business goals.